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Homepage Banners & Product PagesExamples for premium and paid partners featured on homepage for 2022 Tour De France. (Video Below)Free Product Friday (campaign) pages were specifically designed for marketing & custom web landing pages.
UX & web design was used in conjunction with marketing for many of the campaigns we featured & promoted regularly. (Image Below)

Product & Brand | Web Motion Graphic BannersMortal Hydration, MUD\WTR, BF/CM The Feed, Human Deodorant, Gu Energy, Kyoku, Enervit

Product & Packaging
The Feed custom mailer boxes/bags & shipping solutions | The Feed gear

Initial designs in 2021-2022 focused on creating custom experiences for customers upon ordering. The challenge was to find solutions within budget to brand mailed orders. Our solution was designing custom merch, (hats, shirts, socks, etc...) and also branding product bags, mailer bags, and mailing tape for normal corrugated shipping boxes.In 2023 and into 2024, we not only transitioned to a much larger warehouse, but we also implemented robots in partnership with Brightpick, and upgraded the custom box machine unique to The Feed. You can see more HERE in Brightpick's video on Youtube.Along with the transition we moved to custom printed, full-color, custom made-to-order sized boxes. The design was created and iterated from taking the same aligned designs as before, but recreated using The Feed logo in various directions and patterns that would portray an elite experience when a customer receives their order and that would have at least one full logo visible on each side of the box, no matter how big or small a box was. This resulted in a more exclusive experience and led to subscriptions and The Feed memberships revenue increases.

Print Design & Management for large scale Versant 4100 Xerox printer | Personalized/Variable data printingSample programs, paid partnership product promos, magazines, infographics, booklets, new products, educational drops, event gear (tents, flags, etc..), new product labels, posters, business cards & more.

Illustration & Photography*Product/Brand Photoshoots & Compositions, Illustration Mixed Media

During my time at The Feed I was the Photographer & Videographer for products, brands & for various marketing campaigns. I was also in charge of all studio & product photoshoots, Ortery 360 Lightbox, & responsible for all media & event equipment.(From top left to right) Photoshoot for Feed Formulas, "Be Your Own King/Queen Nutrition" Campaign, Kyoku Photoshoot (Daily Breakfast Shake), Magnus Ditlev Illustration, Mortal Hydration (Mango table top product holder concept for Gravity Haus Hospitality, 6 various custom water bottle designs (Custom Chris Froome British professional road racing cyclist design, Strava Bottle, New Years Good Luck design, Hot Gel Summer custom water bottle, GU Energy, Hellah Good Run Club design for Hellah Sidibe!)

Interior Design | Trimble/CAD 3D RenderingThe Feed developed & expanded during my employment. We grew from a small warehouse & office space taking about 30,000 sq.ft to a separate full floor tech building office space & offsite warehouse about 120,000 sq.ft. During this transition & company upgrade, we planned for renovations at our original location. Below, showcases the remodel plans. This was all created to scale using CAD & SketchUp software & shared with contractors.

Print Operations & Team DirectorDirector for Custom Water Bottle Program/Campaigns, Team Leadership & Organization

One of the most fulfilling, fun, & challenging initiatives at The Feed was creating & managing in house water bottle printing. Through my time with the company we evolved from outsourcing custom water bottles to eventually being able to print in house on our own printers.This process led to creating custom templates & dielines for printing, ensuring the machines & software integrated with existing systems, syncing XMPie (multichannel marketing technology for personalization), creating & maintaining processes for both design, customers, & machine operators. Overtime, my ongoing role evolved into maintenance for hardware, directing & organizing the team (printing, stocking & shipping), organizing all event orders, juggling Athlete sponsorship orders & shipments, Ensuring Adobe Creative Cloud services sync with XMPie and store correctly in our library for live website publishing. The list goes on and the skills learned during the process have made me a better creative & more organized & efficient in the way I work & delegate tasks for myself and/or team. There are too many projects & not enough words to express the importance & expansion this department brought to todays success for The Feed. I have outlined a few of the hundreds of projects we worked on below!Images (From top down) Event bottles & merch products for, "Ride Like Mo" memorial ride, Tour De France bottle designs, Small collection of bottle reactions on social media, Vuelta bottle design (Promo for 2 days during the Tour De France), Strava "Year In Sport" Custom bottles

Design Process

Using the Tour De France design as an example
Images (pictured below) Process of creating a design start to finish (simplified versions)various bottle printing process videos using Double Helix Cylindrical Inkjet PrintersYou can see the final version on The Feed's website HERE

|1|Iterating the idea for the Tour de France bottle took a few attempts & trials to get it into the final stages. The idea was to take the colors (of French flag, The Tour De France, The Feed) & incorporate the elements that make the Tour de France so iconic. Red Dots to symbolize the polka dot jersey for the leader of the best climber classification. The red dots also create elevation points that highlight the highest peaks in the race. The Spanish/french flags were used in circular motifs symbolizing start/finish locations & kept the design & overall aesthetic consistent throughout the design.The bottle design also had to be durable enough to withstand heavy abuse in and out of bottle cages on bikes. Through vigorous testing we concluded that most designs, if not all, needed to be printed using negative spaced gaps in between color blocks of a design. Basically, we needed to utilize the negative space of the naked bottle. This made adhesion & longevity maximal as we knew that printing larger areas of ink on the bottles resulted in peeling/loss only after a few uses.The design needed to versatile enough to be able to work on various bottle color options, but also using the least amount of master designs for colors (using the same artwork for various bottle colors)|2|After the initial designs were finalized in Adobe Illustrator, we utilized InDesign & XMPie (leading technology for engaging audiences with personalized, relevant communications across Print & Digital media). The art files then had to be converted, uploaded and coded accordingly to all sales channels for e-commerce, warehouse & in-house system environments. Once this process was complete the designs were ready to be published to live sites and also queued into the bottle printing machines.|3|Coordinating, scheduling & maintaining publishes & making sure the live channels reflect in tandem with campaigns/promotions. Direction & team member delegation was necessary to coordinate printing in-house. Keeping analytics, counts & records on production numbers & dates were essential for keeping on schedule in a very fast-paced environment. We could accomplish what most companies would take weeks to complete in a day or two.